A step by step analysis and construction of a new process looks and feels very rational and analytical. But, process analysis can be extremely creative. It relies on a very clear definition of the stream of value that should be delivered to customers, and then potentially the improvement of each individual step as well as the optimization of the overall system. A process analysis and enhancement approach has enormous interest in terms of helping the company to agree on what really matters and on the detailed action plan necessary to build a competitive edge.
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